Values, Vision and Mission
We often struggle with finding direction, making big decisions, and even knowing how to act in day-to-day situations. When you take the time to consider your core values, these things become crystal clear. Core values point the needle of your compass, illuminating the pathway toward living a meaningful life — one that’s filled with passion and purpose. Just like the foundation of a home, core values provide the groundwork for your actions, decisions, and behaviors. We know that when it comes to core values, there’s no “one size fits all” approach.
Everyone is different. Every organization is different and made by unique human beings. Besides, when what you value the most is congruent with what you do, you are standing in your integrity. That is why at SunLight Academy we took our time to reflect what inspires us, what drives us and what are the results that we want to achieve with our activity.
Here you can learn more about our Academy, about our values, our vision and our mission.
Vision, Mission & Strategy
Ethics, integrity, and transparency
The fear of failure as an ally
As a coaching education organization we are committed to develop high-level principles for ethics, integrity and transparency, that is why we have been working on this topic and we commit to keep our attention focused in improving our standards.
Transparency is an attribute of corporate culture that’s revealed through the behaviors of an organization’s leaders, employees, and stakeholders. It’s how values are embodied and demonstrated on a day-to-day basis.
One of our values is courage, which means for us to put aside the fear of failure and take the first steps towards the results we want to see.
That is why we do our best to share with our audience and clients on our website our values, vision & mission, our commercial policies on our website, our prices and payments conditions and all those important information to allow our clients to choose our services with clarity.
The interconnection we support through our behavior
Transparency, participation, accountability and integrity are interconnected concepts.
In order to allow our prospect students to choose our courses with transparency we invite them to join our lesson as observers in order to evaluate if our approach and our Community is the place where they want to learn.
We are comfortable in being see-through, we promote the free participation to some of our events, with the purpose to allow those who are interested to join our team and get to know our Trainers and Mentors.
Being ethical in our profession
Ethics are principles that guide behaviour, while integrity suggests that we should carry out ethical principles in our daily lives and activities, rather than espousing an ideal and then doing something contradictory.
That is why by fully embracing the ICF Code of Ethics, we commit to behave accordingly to that.
We offer free conversation to allow our prospect clients to understand what professional coaching is and what is not, we make sure that our clients and students receive a draft of the written contract that we both need to sign before the beginning of a coaching process or an education program.
Gratitude, patience and flexibility
We express gratitude to others, to our clients and students for being who they are. We create celebration moments to stop and share gratitude to be part of our Community. We do our best to be patient and flexible, even when unexpected obstacles show up.
We know that impactful leaders set moral and ethical standards. We make sure that we at SunLight Academy fully embrace the concept that we are offering a service profession, that serving customers it means to be reliable for them and be trustworthy, especially with confidential information. We know we can make mistake, we know that this is the way to learn more and we are ready to be responsible for our actions.
We commit to address conflict honestly and respectfully, with a learner mentality that allow us to open our perspectives and be a better professional in the education field. We commit to market our services with honesty, with transparency and with the awareness that we express our ethical behavior by being a role model for those who are intentional about becoming a professional coach.
Integrity promotes better leaders and this is what we are doing: we open new possibilities to those who want to become better leaders in their life and their profession.
Get yourself a free gift
An exploratory free coaching session of one hour with our Master Coach Cristina Campofreddo. You will get clarity on your goals, you will immediately experience the benefits of a coaching session and you will be able to create your vision for your purposeful future.