Branding & Marketing for Coaches
Craft your own brand and build the most effective marketing plan for your coaching business
For many coaches, branding and marketing can feel overwhelming: how do you stand out without losing authenticity, and how do you reach clients without sounding “salesy”?
This program helps you turn those challenges into opportunities. You will learn how to craft a brand that reflects your unique voice and values, and how to design a marketing strategy that is both effective and aligned with who you are. With clarity and confidence, you’ll be ready to grow your coaching business with purpose and impact.
Sit back and relax while I tell you how you and I can do magic with a sparkle of Artificial Intelligence! Your coaching business is a business like any other, therefore you need to treat it equally. There will be legal, fiscal, technological, administrative tasks to carry out and, most importantly, you have a brand to create, nurture and market. And to make it shine in a moment that asks us to embrace AI as a support and, why not, as a partner. WHAT needs to be done is the same, the HOW is different and can become your competitive edge.
Francesco Minghini - Business Transition Coach, ACC
Marketing for Coaches
From Vision to Visibility
In this video, Francesco Minghini guides us through the essential steps to build a strong and authentic brand as a coach.
With clarity and expertise, he shares practical strategies to make your message visible, connect with your ideal clients, and grow your impact in the coaching world.
Branding
Marketing
Artificial intelligence
Key learning outcomes:
Build your brand strategy
From your vision to the colors of your website, create the guiding compass that will lead all your strategies
Identify your target audience
Clarify the famous niche everyone talks about and get tuned in to your potential clients
Define your marketing strategy
Get clarity on the foundations of your business such as packages, pricing, and content, to craft the best offer
Ethics and Artificial Intelligence
“Power is nothing without control,” an old adage used to say. As ICF members, we deeply care that the Code of Ethics be applied not only in our sessions but also and especially in the use of new technologies. These tools must always be approached with transparency, authenticity, and respect for ourselves, our colleagues, and our clients.
In a world where digital interactions are becoming increasingly central, ethical vigilance is key. Ensuring privacy, maintaining professional boundaries, and using technology thoughtfully are essential parts of responsible coaching. At the heart of it, true power in coaching comes from the conscious integration of skill, integrity, and care, with the purpose to promote meaningful and transformative relationships.
The Course "Branding & Marketing for Coaches"
The course is made up of two main parts, and you have the flexibility to either enroll in the full program or choose each part separately, as explained below. You can choose to purchase the entire course or select and buy each part individually.
Branding, please!
Design your brand strategy and identify your target
Duration: 4 Hours
- Craft a brand that truly reflects who you are.
- Pinpoint your ideal audience and build a winning strategy.
- Make your brand unforgettable and consistent across every touchpoint.
Price 349 €
Price for SunLight Alumni
279 €
Price exclusively for those who join the SunLight Alumni Membership Plan
Let’s Marketing!
Define your marketing strategy and mix and put it into action
Duration: 2 Hours + 1 Hour check
- Turn your brand into a marketing powerhouse.
- Define your strategy and put your ideas into action.
- Get practical tools and tips to launch campaigns that deliver results.
Price 249 €
Price for SunLight Alumni
199 €
Price exclusively for those who join the SunLight Alumni Membership Plan
Branding & Marketing for Coaches
Full Course
Duration: 7 Hours
- Craft a powerful brand that stands out and speaks to your ideal audience.
- Turn your brand vision into an actionable marketing strategy.
- Get practical tools and insights to make your brand memorable, engaging, and results-driven.
Price 499 €
Price for SunLight Alumni
399 €
Price exclusively for those who join the SunLight Alumni Membership Plan
Start your Journey here!
We’d love to welcome you to the course and connect personally to craft a learning path that’s perfectly suited to you.
Reach out to us here let’s begin this journey together!
Trainer
My name is Francesco Minghini, I am 45 years old, I was born in Cesena and now living in Milan with my Sicilian wife and our two kids. I am an ACC coach with 20 years of experience in marketing and I am passionate about change and growth.
After all these years in marketing, I chose coaching: today, as an ICF ACC Coach, I partner with clients who want to discover and develop their own resources to become truly autonomous in facing life and work challenges. I’m passionate about traveling, capoeira (which also brought me my wife), trekking, snorkeling, and enjoying a good glass of wine. I share coaching insights and a bit of myself on my podcast Vorrei e Posso…, always with my unmistakable Romagna accent.
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