Branding & Marketing for Coaches

Craft your own brand and build the most effective marketing plan for your coaching business

For many coaches, branding and marketing can feel overwhelming: how do you stand out without losing authenticity, and how do you reach clients without sounding “salesy”?
This program helps you turn those challenges into opportunities. You will learn how to craft a brand that reflects your unique voice and values, and how to design a marketing strategy that is both effective and aligned with who you are. With clarity and confidence, you’ll be ready to grow your coaching business with purpose and impact.

Francesco Minghini

Sit back and relax while I tell you how you and I can do magic with a sparkle of Artificial Intelligence! Your coaching business is a business like any other, therefore you need to treat it equally. There will be legal, fiscal, technological, administrative tasks to carry out and, most importantly, you have a brand to create, nurture and market. And to make it shine in a moment that asks us to embrace AI as a support and, why not, as a partner. WHAT needs to be done is the same, the HOW is different and can become your competitive edge. 

Marketing for Coaches

From Vision to Visibility

In this video, Francesco Minghini guides us through the essential steps to build a strong and authentic brand as a coach.
With clarity and expertise, he shares practical strategies to make your message visible, connect with your ideal clients, and grow your impact in the coaching world.

Branding

Branding is the process of creating a distinct identity for your business. Your brand represents who you are, what you stand for, your values, your personality and much more. It is the story you tell the world, the feeling you leave with people, and the promise you consistently deliver. Your brand shapes how others perceive you, builds trust, and creates meaningful connections. It is the reflection of your vision, your mission, and the unique value only you can offer. A strong brand not only makes you memorable but also inspires loyalty, communicates your purpose, and turns every interaction into an opportunity to leave a lasting impression.

Marketing

Marketing, on the other side, is the sum of tasks designed to make your brand known and to show the world who you truly are as a coach. It is the bridge that connects your unique vision and expertise to the people who need it most, helping them recognize the value you can bring to their lives. Through thoughtful strategies, clear communication, and authentic engagement, marketing allows you to inspire, attract, and empower your potential clients, guiding them toward unlocking their full potential. In essence, marketing is not just promotion—it is the art of creating meaningful connections and sharing your purpose with those who are ready to receive it.

Artificial intelligence

Artificial intelligence is the tool to enhance productivity, speed up execution, and foster creativity. It allows us to go beyond the limits of what we could do alone, turning ideas into reality faster and more efficiently. Let’s think big—AI is not just a tool, it’s a partner in creation. I, for example, personally designed a book with AI, exploring new ways to innovate, experiment, and bring imagination to life. With AI, the possibilities are endless, and every project becomes an opportunity to push boundaries and transform vision into tangible results.

Key learning outcomes:

Build your brand strategy

From your vision to the colors of your website, create the guiding compass that will lead all your strategies

Identify your target audience

Clarify the famous niche everyone talks about and get tuned in to your potential clients

Define your marketing strategy

Get clarity on the foundations of your business such as packages, pricing, and content, to craft the best offer

Ethics and Artificial Intelligence

“Power is nothing without control,” an old adage used to say. As ICF members, we deeply care that the Code of Ethics be applied not only in our sessions but also and especially in the use of new technologies. These tools must always be approached with transparency, authenticity, and respect for ourselves, our colleagues, and our clients.
In a world where digital interactions are becoming increasingly central, ethical vigilance is key. Ensuring privacy, maintaining professional boundaries, and using technology thoughtfully are essential parts of responsible coaching. At the heart of it, true power in coaching comes from the conscious integration of skill, integrity, and care, with the purpose to promote meaningful and transformative relationships.

The Course "Branding & Marketing for Coaches"

The course is made up of two main parts, and you have the flexibility to either enroll in the full program or choose each part separately, as explained below. You can choose to purchase the entire course or select and buy each part individually.

Branding, please!

Design your brand strategy and identify your target

Duration: 4 Hours

Price 349 €

Price for SunLight Alumni

279 €

Price exclusively for those who join the SunLight Alumni Membership Plan

Let’s Marketing!

Define your marketing strategy and mix and put it into action

Duration: 2 Hours + 1 Hour check

Price 249 €

Price for SunLight Alumni

199 €

Price exclusively for those who join the SunLight Alumni Membership Plan

Branding & Marketing for Coaches

Full Course

Duration: 7 Hours

Price 499 €

Price for SunLight Alumni

399 €

Price exclusively for those who join the SunLight Alumni Membership Plan

Start your Journey here!

We’d love to welcome you to the course and connect personally to craft a learning path that’s perfectly suited to you.
Reach out to us here let’s begin this journey together!

Trainer

My name is Francesco Minghini, I am 45 years old, I was born in Cesena and now living in Milan with my Sicilian wife and our two kids.  I am an ACC coach with 20 years of experience in marketing and I am passionate about change and growth.
After all these years in marketing, I chose coaching: today, as an ICF ACC Coach, I partner with clients who want to discover and develop their own resources to become truly autonomous in facing life and work challenges. I’m passionate about traveling, capoeira (which also brought me my wife), trekking, snorkeling, and enjoying a good glass of wine. I share coaching insights and a bit of myself on my podcast Vorrei e Posso…, always with my unmistakable Romagna accent.

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